Eric Alperin is a world-renowned cocktail consultant, author of Unvarnished, and co-owner of iconic bars like Red Dog (Pioneertown) and Johnny’s (Highland Park). We worked with Eric to create a custom personal logo and web identity that reflected his electric personality and global reputation in hospitality.
Scope of Work:
Designed a personal logo that balances boldness with refinement, just like Eric’s approach to cocktails
Developed a digital brand identity to support his website, consulting work, and speaking engagements
Crafted visuals that felt distinctive from his bar brands while staying true to his style
Focused on timelessness, legibility, and a spark of personality
Delivered web-ready assets and creative direction support for online presence
The result is a mark and identity system that captures Eric’s energy—sharp, expressive, and unmistakably his.
