Inspired by the character of LA’s most iconic bars, the LA Bar Postcard Series is a printed tribute to the spots that give the city its soul. We designed a collection of illustrated postcards that celebrate the unique identity of each bar, It's part keepsake, part merch, and part visual love letter.
Scope of Work:
Created custom illustrations for a series of LA bars, each with its own visual personality
Designed front-and-back postcard layouts suitable for both mailing and display
Developed a consistent visual framework while allowing space for individual bar identities to shine
Oversaw printing and production for high-quality, merch-ready runs
Served as both retail product and promotional giveaway at participating bars
The series doesn’t just sell drinks—it tells stories. Each postcard captures a mood, a memory, a night out that’s hard to forget.
