The Gem and Little Gem Liquors — Lake Washington, NY
Two Concepts. One Story.
The Gem and its adjoining bottle shop, Little Gem Liquors, are two sides of the same coin—one a neighborhood bar and restaurant, the other a boutique liquor store with vintage soul. We created a unified design system that gave both spaces their identities while ensuring they felt like family.
Scope of Work:
Developed dual brand identities that complement each other—shared sensibilities, distinct personalities
Designed signage and wayfinding elements that guide visitors across both spaces seamlessly
Created printed materials including menus, business cards, bottle tags, and branded matchbooks
Produced merchandise like hats, shirts, coasters, and retail items for both The Gem and Little Gem
Collaborated on interior visuals and decor to tie branding directly into the atmosphere
This project was all about balance—refined but lived-in, designed but not overdone. A place that feels new, but instantly familiar.
